Why Blockchain4Media
- Digital advertising has become one of the largest, most profitable industries in the world and is projected to exceed $357 Billion globally by 2020
- Digital ad fraud is on pace to exceed $22 Billion by 2020
- Digital advertisers have no good defense against fraud
- Ad placement platforms have little incentive to detect or combat fraud
- Fraud continues to rise despite industry attempts to stop it
- Advertisers need an unbiased intermediary to validate ad purchases that:
- Confirms ads are actually viewed or engaged with by humans
- Validates the ad actually was placed and provide transparent confirmation of placement for the advertiser