Blockchain4Media (B4M) intercedes on behalf of advertisers and brands to provide visibility into the detail of programmatic media buys at the ad placement level. B4M helps brands ensure they are paying for ads that are seen by and engaged with by human beings and not bots or bot farms.
Brands and advertisers are continuing to invest more money in digital advertising year-over-year at an exponential rate. However, with ad fraud increasing at such an alarming rate; they are not seeing an equivalent return on their investment.
Blockchain4Media drives up the effectiveness of media investments by ensuring ads are seen by consumers and not bots. Blockchain4Media reverses the loss of media investments to fraudulent and invalid traffic, non-validated end-users, and fake web domains.
78% of brand marketers are concerned with ad fraud and bot traffic
according to a recent survey by MyersBizNet
Having worked for the largest agency in the world in NYC and launched digital advertising campaigns in over 100 countries and 42 different languages, LuRae has a deep knowledge of media buying across technology platforms and geographies. Her experience with Fortune 500 brands and the inner working of advertising, marketing & business around the world, combined with her passion for the blockchain space; led her to pursue a solution to correct a now fraud ridden advertising industry.
After 13 years of working on IT projects including 10 years as co-founder and CTO of his own firm, Jack has delivered many projects for clients using a wide variety of new technologies. He can best be described as a fan of technology and is always on the lookout for the next big thing. Having validated many new technologies, Jack is a true believer in Blockchain and will bring his software architecture and technology experience to work in developing Blockchain projects.
As a co-founder of an IT firm, Michal has many years of experience closing technology deals, developing IT projects for clients, and managing business relationships. His expertise in database and software architecture as well as Cloud solutions will be a great asset in developing Blockchain solutions for clients and migrating them to the Cloud. Over the years, Michal has seen many technologies come and go, but after evaluating Blockchain, he is convinced this will be a leading technology for years to come.